Primerica Co-CEO John Addison called it “the most electrifying night in the history of the company.” The 2011 Primerica Convention was no ordinary event, not even by our incredible standards.
There were so many game changers, it’s hard to list them all – from revolutionary new products to ground-breaking technology to cutting-edge new marketing tools to one of the great business speeches of all-time by company Founder Art Williams. All had a tremendous impact in the momentum Primerica has right now.
“It’s the beginning of a run,” said John, who ignited the crowd himself with a rousing closing bombshell. “We just changed the world. Things moved.”
In addition to countless hours behind the scenes for several months leading up to the Convention by virtually every division of Primerica, the event also featured a monumental show of force on location at The Georgia Dome and The Georgia World Congress Center. It was like the Super Bowl, a Rolling Stones concert and a mega-business meeting all rolled into one. Here are just a few of the facts and figures:
6 million square feet of space used by Primerica at The Dome and the GWCC
60 Semi tractor trailer trucks to transport all of the awards, marketing tools, exhibits, staging and A/V and TV gear – weighing more than 1 ton
2,000+ people on location running and staffing the event
15 miles of wire rope to suspend the truss and rigging for the staging and lighting
550,000 watts of lighting and 26,000 watts of audio power just in The Dome
9,000 feet of line rocket and data cable for pyrotechnics
436,000 square feet of carpet and 50,000 square feet of drape
1,000+ awards ranging from hand-painted portraits to giant MVP trophies
528,000 pounds of paper printed for 100,000 packets and store items
2.25 million total print pieces
20,000 orders placed on site at the stores
“We stretch the idea of what is big in this company,” John said. “We’re on the edge of something gigantic. The way to get big is to stretch yourself to a level where you never saw yourself. Every now and then, you have to look around and realize the direction has changed. We’re at one of those moments. It starts now.”
ATLANTA – The Primerica Convention is back and better than ever, as representatives from all 50 states, Canada and Puerto Rico will pack the Georgia Dome and the Georgia World Congress Center June 15-18.
“It is going to be a great coming together of our business. The past, present and future of our company,” Primerica Co-CEO John Addison said. “It’s going to be unbelievable. The energy level will be amazing.”
The Atlanta Convention & Visitors Bureau stated last week that the Primerica Convention will have a direct economic impact on Atlanta of more than $44 million.
The event will have an even bigger impact on Primerica, as the company unleashes an unprecedented arsenal of new bombshells:
TermNow – revolutionary new term life insurance product
Managed Accounts – game-changing new securities product
Ground-breaking Technology – including a new web-based Life App, Quick Quote, IBA, totally revamped FNA and the new Primerica App
New Brochures – including an all-new How Money Works and many more powerful new marketing tools
New Videos – including an all-new Freedom Lives Here DVD, plus the “Why Primerica?” compilation, which gives you everything you need to compete
Exciting New Primerica Exhibits – featuring the Primerica Opportunity, Communications & Technology, Product Support, Investment & Savings, the Primerica Store and much more
Awesome Workshops, Team Breakout Meetings, Next Generation of Leaders & The Future, Leadership Dinner and much more
The all-star speaker line-up for the Georgia Dome is highlighted by the Friday night opening spectacular with Primerica Co-CEO hosts John Addison and Rick Williams, with a special appearance by company founder Art Williams. Primerica President Glenn Williams will host the Saturday morning session, which will also feature many top field leaders. All sessions, including Saturday night’s grand finale, will feature tremendous recognition.
“It’s great to have Primerica back in Atlanta,” said Atlanta Convention & Visitors Bureau CEO William Pate. “We knew financial conventions would be back, once things settled down. Now, we’re happy to see that business segment returning with a long-time customer, Primerica, leading the way.”
The Georgia Dome has hosted everything from the Sugar Bowl to the Super Bowl… Paul McCartney to The Rolling Stones… Wrestlemania to The Olympics… but nothing that will “blow the roof off” like the 2011 Primerica Convention.
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Primerica will celebrate its first year as a newly independent company in a grand fashion on April 1, 2011 at 7 p.m. ET with a special live broadcast for all of its representatives. Billed as the biggest Opportunity Meeting ever, “Freedom Friday” will be broadcast on the company’s very own “Primerica Freedom Network” to every base shop in North America.
Primerica Co-CEO John Addison, President Glenn Williams and Senior National Sales Director Jimmy Meyer will all speak on the historic occasion, building excitement and enthusiasm as Primerica prepares for their Convention this June.
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The University of Georgia (UGA) Alumni Association recently recognized Primerica and Co-CEO John Addison for ranking in the “Bulldog 100,” a program launched in 2009 to recognize the 100 fastest growing businesses that are owned or operated by a UGA alumnus.
When asked to share secrets to his and Primerica’s success, Addison replied, “True success comes from becoming a leader. Servant leadership is too scarce in our society today. Leaders must be the foundation of any successful organization. Leaders must be lighthouses to light the path, not weather vanes that merely gauge which way the wind is already blowing.”
What’s projected to have a $58 million economic impact on Atlanta1 – double that of the annual Chick-Fil-A Bowl?2 The 2011 Primerica Convention.
This June, an estimated 50,000 Primerica attendees will take over Atlanta’s Georgia Dome and the Georgia World Congress Center for its biennial Convention. Primerica representatives from across North America will travel in for the four-day event, creating a huge economic impact for the city.
“It is a very exciting moment for us as a company,” said John Addison, Primerica co-chief executive officer.
“The Primerica Convention is the ultimate championship event. There is so much energy and positivity all around you, that you can’t help but build belief in yourself and your Primerica business,” enthuses Primerica leader Shak Islam of Herndon, VA.
www.publicbroadcasting.net, viewed on February 4, 2011
