Primerica Heads Home to the Dome

Atlanta city leaders, reporters from the Atlanta Journal-Constitution and the Atlanta Business Chronicle, the Atlanta Convention & Visitors Bureau (ACVB) and top Primerica, Inc. executives met on June 17, to celebrate the return of Atlanta’s largest corporate meeting: the biannual Primerica Convention.

Primerica announced the return of our Convention to Atlanta’s Georgia World Congress Center (GWCC) and Georgia Dome, which will be held June 15-18, 2011. The Primerica Convention boasts more than 50,000 attendees and is expected to impact the local economy by generating more than $57.8 million.

“Signing for our 2011 Convention signifies a triumphant return as a Georgia-based public company,” enthused John A. Addison, chairman of Primerica Distribution, and co-CEO and Director of Primerica, to the gathered crowd. “Primerica’s representatives from all 50 states, Canada and Puerto Rico value this Convention as an investment in their businesses, and we are thrilled to be back and able to provide this opportunity for professional development.” Added chairman of the board and co-CEO D. Richard Williams, “By holding the event locally … we also support our hometown.”

ACVB President and CEO, William Pate, also expressed his excitement. “The conventions industry is an insurance policy for the city and the Primerica Convention plays a big role in Atlanta’s success.”

Primerica began holding its Convention in Atlanta in 1993. The event is so large it utilizes three wings of the GWCC, encompassing 1.4 million square feet of exhibition space. General sessions are hosted in the Georgia Dome in effort to accommodate Primerica’s thousands of attendees.

Read more about the 2011 Primerica Convention on the Atlanta Journal-Constitution and via the Atlanta Business Chronicle.

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