A.M. Best, one of the oldest and most respected rating agencies, provides ratings of insurance companies based on their financial strength and claims-paying abilities. Primerica’s life companies — Primerica Life Insurance Company, National Benefit Life (our New York state affiliate) and Primerica Life Insurance Company of Canada are all rated A+ by A.M. Best. Only 15 percent of life insurance companies can make this claim.

Wouldn’t you feel comfortable doing business with a company of this strength? Why go anywhere else?

As of December 22, 2011, A.M. Best ratings range in order from the highest ratings as follows: A++, A+, A, A-, B++, B, B-, C++, C, C-, D, E, F.

Primerica Life Insurance Company, Executive Offices: Duluth, Georgia; National Benefit Life Insurance Company, Home Office: Long Island City, New York; Primerica Life Insurance Company of Canada, Head Office: Mississauga, Ontario.

DALBAR recently released the 2011 winners of its annual Mutual Fund Service Award and – for the ninth year running – Primerica Shareholder Services earns the coveted trophy!

This DALBAR award is all about service, and Primerica Shareholder Services was honored for its superior customer service in the industry in 2011. The Service Award, only given to financial services companies who go above industry minimums to provide the highest level of service to their clients, is proof of how Primerica works hard to put families first – every client, every transaction, every time.

11PFS677

Better Business Bureau (BBB) has recently been the target of a malicious phishing email scam. The email appears to be from a bbb.org email address regarding a recently filed complaint.

The email may then direct businesses or consumers to download an attachment or click a link, which redirects to a malicious website. BBB is trying to raise awareness of this email scam and is reminding businesses that they do not send complaints as attachments via email.

Atlanta station WSB-TV interviewed Atlanta BBB Vice President Mike Boynton about the possible risks associated with the scam. Boynton said the worst-case scenario is that hackers could be targeting businesses’ financial records, client lists or payment information.¹

If you receive this kind of email, be sure to disregard the message, report any information to the BBB’s Scam Portal and then delete it. If you have already clicked on the link, run a virus scan immediately.

Unfortunately, scams like this are becoming increasingly common. Many scams start with email, so you should be wary of anything that shows up in your inbox and never click on links from an unknown source. Most importantly: if you ever receive an email requesting your private information, call the company before putting any personal information in an email.

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Primerica is an accredited member of the BBB. The BBB system is dedicated to fostering trust between businesses and consumers in both the traditional and online marketplace. The BBB system is comprised of 130 local Better Business Bureaus (BBBs) across the U.S. and Canada, and serves millions of consumers, nearly 400,000 small and medium business members, and several hundred national and multi-national corporations based in North America.

1. WSBTV.com, viewed December 9, 2011

For Primerica Co-CEO John Addison, the University of Georgia is a serious matter. Anyone who’s ever been around him knows that he holds his alma mater in high regard. So, while he’s been profiled in several different publications over the years, it must be especially exciting for him to be featured in the Fall 2011 edition of Terry, the University of Georgia’s Terry College of Business magazine.

In the story, Addison discusses Primerica’s successful IPO launch, his Newton County, Georgia, beginnings and how being a successful entrepreneur has a lot to do with attitude. To get the full scoop, check out the article in the online version of Terry.

Life insurance can be confusing. Most people know they need it but procrastinate because they don’t know what kind they need or how much. Primerica was founded on the conviction that term life insurance is the best type of coverage for the vast majority of people.

Back in 1977, Primerica revolutionized the life insurance industry by showing families how they could get the coverage they needed at a price they could afford with term life insurance.

What Do the Experts Say?
Personal finance gurus and consumer advocates are almost universal in their praise for term life insurance.

“Buy enough term coverage to fill your needs. Life insurance is no place to skimp, especially with rates at historic lows.”
CNNmoney.com, Viewed July 21, 2011

“Term insurance is pure protection, like fire insurance or auto insurance. Its sole function is to support your family if you die. You can buy large amounts of coverage for modest amounts of money – and big policies are what your spouse and children need. Most breadwinners are seriously underinsured, partly because they’re wasting their limited budget on cash-value coverage. Only with term will you be able to protect your family well.”
Making the Most of Your Money Now, Jane Bryant Quinn, 2009

“For most families, term life insurance is the simplest and cheapest way to go.”
Insurancenewsnet.com, December 3, 2010

“For most people, term life still offers the best combination of coverage and cost.”
WSJ.com, May 28, 2011

Term Costs Less than Cash Value Insurance
Term insurance is the most affordable type of life insurance for healthy young and middle-aged people. Most families can afford the generally recommended seven to 10 times annual income of coverage. (CNNMoney.com, July 29, 2010)

Term Separates Your Insurance from Your Savings
At Primerica, we believe in the “Buy Term and Invest the Difference.” This simply means that you protect your loved ones’ financial welfare with our affordable term coverage and regularly invest the savings.

BTID especially works well when investing for the long term, such as for retirement or education. The average annual rate of return of the stock market over the 30 years from December 31, 1980 to December 31, 2010 was 10.71%. (Morningstar)[1]

Term and the Theory of Decreasing Responsibility
Long term investing, such as with BTID, goes hand in hand with the Theory of Decreasing Responsibility. Basically, the Theory states that most people’s greatest need for insurance coincides with early adulthood and early middle age when many are supporting young families.

When you are younger, you may have young children to support, a new mortgage payment and many other obligations.  And you have all this at a time when you haven’t had the time to accumulate much money. The death of a breadwinner would be financially devastating for your family at this time. It is at this time that you need life insurance coverage the most.

When you are older, you usually have fewer dependents and fewer financial responsibilities. Children are grown, the mortgage is paid or much reduced, and many routine payments have disappeared. Moreover, you’ve had years to accumulate wealth through savings and investments.

Primerica Term Life Insurance – the Answer for Main Street Families
The reasons are simple and compelling for families to protect themselves with term life insurance offered through Primerica.

• Term is the simplest, most straightforward type of insurance available
• Term insurance is, by far, the most affordable for families
• Term insurance does not have an investment component built in, so you’re able to manage your long-term investing separately

Lincoln Financial Distributors, the wholesale distribution subsidiary of Lincoln Financial Group, a leader in retirement-income solutions, and Primerica, Inc., the largest independent financial services marketing company in North America, announced today that they have formed a strategic alliance enabling approximately 82,000 of the company’s 92,000 licensed representatives to offer Lincoln’s Fixed Indexed Annuity product as part of its suite of retirement planning solutions. Read more.

Primerica broke ground on a new international headquarters. The company’s 1,800 Home Office employees will transfer to updated, more efficient “digs,” beginning April 2013. The beautiful new 344,476 square-foot facility will sit at the end of the newly renamed “Primerica Parkway.” This move will be the first for the company since 1985.

The state-of-the-art Primerica building will be:

• a centerpiece for the company and its employees.
• a customized ‘build-to-suit’ plan to maximize business efficiencies and enhance the many services for both the sales force and the clients.
• erected in a great location for members of the sales force across North America when they come to visit Atlanta and their Home Office.

Joining Primerica leaders to share in the excitement of the day were Governor Nathan Deal along with representatives of Gwinnett Chamber Economic Development, the Georgia Department of Economic Development and local officials.

John Addison, Chairman of Primerica Distribution and Co-CEO proudly proclaimed, “Today is a historic day for our company. We are a proud Georgia company and this is a new day for us. As we break ground for a new headquarters, it’s a great time to be a part of Primerica. Our new campus will carry us into the future. This is a great day for Primerica!”

Primerica and its employees have a long tradition of volunteering time, resources and money to help improve our community. One of the long standing charity events our employees are proud to be a part of is the Gwinnett Coalition’s Great Days of Service.

In September, about 65 employees participated in this year’s project: revitalizing the Hi-Hope Center. Read the Gwinnett Daily Post’s interview with Renee Carter, Primerica’s program and events coordinator!

Gwinnett Magazine recently published its list of “People to Know” for 2011, and we’re proud to announce that our Co-CEOs John Addison and Rick Williams are included on it! Check out the articles on Gwinnett Magazine’s website on John Addison and Rick Williams.

MeLLmo Inc, provider of innovative mobile applications that allow users to view and interact with critical business information on-the-go, and Primerica recently announced that Primerica has selected Roambi Analytics for smart, timely, efficient decision-making.

The Roambi app transforms a Primerica rep’s personal and team business data into interactive graphic, visual reports, viewable on mobile devices like iPhones and iPads. Primerica is leading the way in innovative mobile technology that allows their reps to conduct business on-the-go, and from anywhere, with ease and simplicity.

Roambi is just one more tool that reps can use to work quickly and efficiently, and stay connected with their team. With Roambi, Primerica’s plugged-in field leaders can:

• View their personal and team production data transformed into interactive visualizations and dashboards on an iPhone or iPad
• Access, refresh and manage important Primerica business data – wherever they are, whenever they need it – right from their mobile device.
• Interact with, filter, sort and analyze data. The interface is visual and quick.
• Email or call teammates directly from the app to recognize, encourage and follow up with teammates right away. Reports contain a team’s contact information, so everything they need is right there.

Read more about Primerica and Roambi’s collaboration on the Primerica Technology Blog.