Primerica is unleashing a revolutionary new marketing campaign, which will span coast to coast and extend its reach as far north as Quebec, Canada and as far west as Maui, Hawaii.
Primerica On The Road’s base of operations will be a 40-foot motor coach, custom built to support mobile film and video productions. Starting December 10 and continuing non-stop through February, the motor coach will be visiting offices and covering Primerica events throughout North America.
“This is our motor home of destiny,” said Primerica Co-CEO John Addison as he introduced the new campaign recently. “We’ll be going around the country profiling people who are winning now, ranging from our newest stars to our top company leaders.”
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Tags: campaign, leader, motor coach, Primerica, revolutionary, road
Posted in Primerica |
Imagine It! Board Member and Primerica CFO Alison Rand was proud to announce that Imagine It! The Children’s Museum of Atlanta will honor Primerica for its “outstanding commitment to the wellbeing of children and families of our community” at the Museum’s gala, Amuse’UM, to be held on February 20, 2010.
Primerica Co-CEO Rick Williams served on the founding Board of Directors. Since officially opening in 2003, many Primerica employees and departments — from Community Relations to Publications — have contributed their time and talent to support the museum and its work with children.
“For nearly a decade,” says Rand, “the financial and in-kind resources that Primerica and its employees have provided have made a profound difference in the museum’s ability to spark imagination and discovery for more than 1,250,000 children and their caregivers. Through grant support, board leadership, committee involvement, graphic design and print services, Primerica has enabled Imagine It! to bring rich, innovative, hands-on learning experiences to families and schools in the metro Atlanta area.”

Imagine It! has created a unique place where children and parents can play and learn together about a variety of topics in a safe, fun and nurturing setting. Tens of thousands of disadvantaged children have been welcomed free of charge, and many provided with free transportation to the Museum, so that visitation barriers are broken down and resources are openly shared. Through extensive community collaborations, Imagine It! is mobilizing four of Atlanta’s most impoverished neighborhoods to engage parents in the education of their children using the educational tools of the Museum.
Primerica is proud to partner with the Museum and is honored to receive such recognition.

Imagine It! The Children’s Museum of Atlanta encourages children to learn by doing. This little one enjoyed playing with the colorful balls in the Tools for Solutions exhibit.
Tags: Atlanta, children, Children's Museum, Community, Imagine It!, learning, Primerica
Posted in Community, Primerica |
- Resolve to Save
by Kerry Maffeo
If you’re like most people, the start of a new year is a time for reflection and resolutions to make the new year better than the previous. Of course, all those grand plans for losing weight or exercising more usually fall by the wayside as life gets in the way.
This year, Primerica encourages you to make a resolution that you can keep…a resolution to start preparing for your future! With all the changes of 2009 behind us, right now is the perfect time to start making little changes that could have big benefits in the future.

These four tips will help you get started.
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Create a Budget. Have too much month left at the end of your money? A few dollars here and there don’t seem like much at the time, but when added up can equal a big chunk of money you didn’t realize you were spending! Creating and sticking to a budget is an easy way to identify exactly where your money’s going.
- Trim Expenses. Think about the expenses you have every month. There may be ways to trim costs by foregoing some conveniences – like specialty cable channel subscriptions or movie theater outings.
- Consider the Latte Factor. Getting into the habit of saving isn’t hard, it just takes practice. Start by cutting out small expenses first and put the money you would be spending on those things into a savings account. For example, if you purchase coffee every morning, try making your own brew at home a couple of times a week.
- Become a Bargain Hunter. You could save hundreds or even thousands of dollars a year by shopping around! It takes a little effort, but clipping coupons, purchasing items in bulk at discount stores and holding out for sales for big ticket items can really add up.
You Can Do It!
This year, resolve to take charge of your financial destiny! Your local Primerica representative can show you more ways to free up funds and start saving. Call today for your FREE Financial Needs Analysis and get on the road to a fantastic future.
Tags: 2010, new year, Primerica, resolution, save, savings
Posted in Primerica |
Many of us pay too much for these everyday essentials.
Snacks. A daily protein bar can set you back $2 a day. Choose fruit instead for a healthier – and cheaper – alternative.
Bottled water.

Fruits and veggies. If you enjoy precut vegetables and salad mixes, consider the cost of that convenience: about $5.98 a pound. Wash your own lettuce and you’ll pay just a third of that.
Movies. An evening for two at the theatre costs about $30 in major cities. For about $5 a month you can watch two movies from an online rental source or. Plus, DVD kiosks located at certain neighborhood grocery and discount stores rent current-release flicks for about $1 a day. Or … surf your local library’s Web site for free rentals!
Television. Cut the cable or satellite service and get a digital conversion box, which gives you a clear connection to all the basics. With a broadband Internet connection you can watch more than 300 shows on certain internet sites. Many networks now post full episodes on their Web sites so you can watch them for free, or rent DVDs of your favorite shows.
Tags: Primerica, savings, spending
Posted in Primerica, Tips |